What to do if Your Email Campaigns Aren’t Working: Our Guide
- Branding, Content Writing, Digital Marketing, Market Research
- Email campaign, email marketing, email marketing campaigns, ROI
- June 19, 2019
Email Campaigns: A Guide on What to do if It Isn’t Working
According to various studies, every dollar invested in email marketing can generate a return of investment of at least $44. That’s a whopping 4400% of ROI! It’s no surprise that many marketers consider email marketing to be the king of all digital marketing techniques, despite the fact that many people assume it to be antiquated. Email may be old-school, but it’s certainly effective when done right.
With a promise of such tremendous results, it is normal for companies to put quite a bit of money into their email marketing efforts. In fact, it has been estimated that U.S. businesses will spend around 350 million dollars on email marketing alone this 2019.
However, the success of an email marketing campaign varies case by case. There are a lot of factors that will make or break the success of your efforts.
When you launch your email marketing campaign, you probably expect to gain that mind-blowing 4400% ROI. But what if you don’t?
Let us be upfront with you—the chance of you acing this is the same as the chance of you failing. But we’re not telling you this to discourage you.
In this article, we’ll give you insights on what you should do if your email marketing campaign doesn’t turn out as you planned.
Remember that every failure is an opportunity to be better.
So, your previous attempt at email marketing proved to be a bust—are you going to give up that easily? Investing in something always comes with risks. Your last campaign may have failed, but that doesn’t mean you’ll fail the next time—and you can ensure that you won’t do so again by learning from your mistakes.
Analyze your previous campaign and its results, good or bad. Find out where it went wrong. Did you target the wrong audience? Was the subject line not interesting enough? Did the content fail to provide value? Were you unable to add an effective call-to-action?
When you get the answers to these questions, you will be able to formulate a better campaign in the future.
Remember that even the smallest mistake can affect results.
There’s a lot that can go wrong in an email campaign. For one, a subject line that is not aligned to the email’s body may be flagged as spammy. An email subject that sounds too much of a clickbait might not work as well. A typographical and grammatical error in the email can easily turn your audience off.
These are all common mistakes, but they are not acceptable in terms of email marketing. Remember – you’re not writing to a family member or friend. You’re communicating with a potential client or partner, representing your brand or company. Every email you send should be well-thought-out and sincere at the same time.
Remember to keep on improving.
Regardless of whether the campaign was a success or a failure, you shouldn’t stop improving your marketing strategies. Evaluate every success and failure, then adjust your strategies accordingly.
You should also stay up-to-date with the latest marketing trends. The Internet and digital marketing continuously evolve. Always look ahead. At the same time, listen to and observe your audience. After all, your marketing campaigns are directed to them, so they should be your primary source of ideas.
Lean Marketing specializes in creating effective email campaigns for local businesses in the City of Edmonton – get in touch today to see how we can help.