The Lean Marketing process of P-D-C-A is illustrated. Plan. Do. Check. Act.

What is Lean Marketing?

In business, lean management is the process of streamlining business operations by cutting any internal operations that fail to provide value to customers.  Lean business management involves reducing operating costs while boosting the quality of products or services provided, helping your bottom-line.

How can the concept of lean be applied to the marketing world? We at Lean Marketing believe that you should only pay for marketing ads and services that drive results. Using the Lean cycle of Plan-Do-Check-Act, we streamline our marketing approach for each of our customers. 

Plan.

In lean business managing, the Plan Phase involves analyzing a current process to determine how it can be improved upon.

For Lean Marketing this phase involves website and SEO audit, as well as analysis of your graphic and written content across all social media platforms to develop a targeted digital marketing strategy.

Do.

As a lean business process, the Do Phase involves enacting small changes to test a new approach. Data analysis is performed to track the impact on cost-savings and end-goals.

During the Do Phase Lean Marketing focuses on a dynamic approach to reaching your target customers, starting with testing two different core messages and content styles against each other to determine the most impactful content strategy.

Check.

In lean management, the Check Phase involves evaluating the outcomes of each change to determine which changes worked and which changes can be left out.

To determine what’s working, Lean Marketing uses A/B testing, which involves using two different messages simultaneously. The highest performing content is analyzed to determine it’s reason for boosting likes, shares, comments, or website traffic.

Act.

During the Act Phase changes that improve a prior standard are replicated and further improved upon. Changes that fail to improve the initial baseline are rejected in favor of the initial process.

At Lean Marketing, we realize your business goals with a highly targeted approach. Your current amount of website traffic and number of customers or followers is used as a baseline for us to improve upon. Following analysis of what content is most effective, we cut any social channels or ads not adding value to your business so that all Lean Marketing efforts are directed towards driving website traffic and customers to you.

Focusing on what works, marketing with all clarity, no clutter.

Validation Driven Development

Lean Marketing uses the lean concept of Validation Driven Development (VDD) which eliminates any expenditures for resources that do not provide value for customers.

Lean business management is about continuous improvement.  From our team at Lean Marketing, validation driven development is at the core of our culture and it drives the cost-effective marketing services that we provide. 

Based on the message and brand image that provides the best results, Lean Marketing then targets its approach to broadcast your brand story.

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