online marketing Online Marketing Survival Guide for Small Businesses: Part 1 emma matthews 973230 unsplash

Online Marketing Survival Guide for Small Businesses: Part 1

Online Marketing Survival Guide for Small Businesses If you have ever worked for a small business or startup, you may be familiar with the nose to the grindstone effort that goes into keeping a business afloat past the 10-year benchmark. According to the U.S. Bureau of Labour Statistics, “about half of all new establishments survive five years or more and …

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Edmonton Marketing Agency  What is Mobile Marketing Strategy? A Beginner’s Guide in Four Steps Blog Post 2 Image

What is Mobile Marketing Strategy? A Beginner’s Guide in Four Steps

What is Mobile Marketing Strategy? The average adult spends nearly 3 hours a day on their mobile device. Smartphones now dominate both the mobile phone market and the time of your average customer. Adult Canadians are spending a combined 72.5 million hours using their phones every day. Why? The answer is as simple as one word: Convenience. The smartphone is …

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The Three I's of Social Media Management. A group of friends stand holding coffees and their phone laugh together. social media marketing The 3 “I”s of Social Media Marketing Photo by rawpixel on Unsplash

The 3 “I”s of Social Media Marketing

The 3 “I”s of Social Media Marketing Social Media Marketing (or simply SMM) is a digital marketing strategy that uses social channels — such as Facebook, LinkedIn, Twitter, and Instagram – as a marketing tool. The end-goal of SMM is to create shareable content that will be dispersed by enough followers to create a large online presence and increase brand awareness. …

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