online marketing Online Marketing Survival Guide for Small Businesses: Part 1 emma matthews 973230 unsplash

Online Marketing Survival Guide for Small Businesses: Part 1

Online Marketing Survival Guide for Small Businesses If you have ever worked for a small business or startup, you may be familiar with the nose to the grindstone effort that goes into keeping a business afloat past the 10-year benchmark. According to the U.S. Bureau of Labour Statistics, “about half of all new establishments survive five years or more and …

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Online Marketing and Market Research search engine optimization Your Guide to Search Engine Optimization carlos muza 84523 unsplash

Your Guide to Search Engine Optimization

Your Guide to Search Engine Optimization First off, what is Search Engine Optimization? The formal definition of SEO is: “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine” (Dictionary.com). At Lean Marketing, we define SEO a bit differently. We consider …

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Automotive and Your Small Business why your small automotive company needs online marketing Why Your Small Automotive Company Needs Online Marketing rawpixel 741689 unsplash

Why Your Small Automotive Company Needs Online Marketing

Why Your Small Automotive Company Needs Online Marketing Whether your business deals with the distribution, repair, or refurbishment of automobiles, it does not matter — you need online marketing. The automotive industry as a whole is one of the most competitive and grueling industries in the world. In 2017, auto sales in Canada hit 1.9 Million, which was the new …

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A picture of a laptop open to an eCommerce website. The image shows a picture of a couch available in-store. The image represents how SEO can be used to pull in more sales either online or offline. top benefits of seo for your business Top Benefits of SEO for Your Business Photo by Igor Miske on Unsplash 1

Top Benefits of SEO for Your Business

Top Benefits of SEO for Your Business When it comes to marketing to consumers online, not all marketing efforts are created equal. In this article, we will explore the benefits of SEO and why search engine optimization (SEO) can deliver the greatest return on investment of all marketing efforts – for eCommerce stores and offline stores alike! Finally, we will …

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