Online Marketing and Market Research search engine optimization Your Guide to Search Engine Optimization carlos muza 84523 unsplash

Your Guide to Search Engine Optimization

Your Guide to Search Engine Optimization First off, what is Search Engine Optimization? The formal definition of SEO is: “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine” (Dictionary.com). At Lean Marketing, we define SEO a bit differently. We consider …

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A picture of a laptop open to an eCommerce website. The image shows a picture of a couch available in-store. The image represents how SEO can be used to pull in more sales either online or offline. top benefits of seo for your business Top Benefits of SEO for Your Business Photo by Igor Miske on Unsplash 1

Top Benefits of SEO for Your Business

Top Benefits of SEO for Your Business When it comes to marketing to consumers online, not all marketing efforts are created equal. In this article, we will explore the benefits of SEO and why search engine optimization (SEO) can deliver the greatest return on investment of all marketing efforts – for eCommerce stores and offline stores alike! Finally, we will …

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A door to a brick-and-mortar shop with a sign that reads "open". The image represents bringing in new customers with SEO. seo Top Benefits of SEO for Offline Stores Photo by Mike Petrucci on Unsplash

Top Benefits of SEO for Offline Stores

Top Benefits of SEO for Offline Stores Every business depends on sales to survive. It’s a basic principle in practice, but what’s most important is knowing what sales efforts will bring you the greatest return on investment (ROI). In this technology-reliant world, digital marketing is fast becoming the best way to secure sales, with 88% of consumers pre-researching their purchases online before …

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"DO MORE." It is a reference to how online eCommerce stores must use more SEO tactics to outrank their competitors. why does your ecommerce store need seo Why does your eCommerce store need SEO?  Photo by Carl Heyerdahl on Unsplash

Why does your eCommerce store need SEO? 

Why does your eCommerce store need SEO? eCommerce has become a powerful means of selling products online. It allows any business to sell products to people around the world, and it has seen an astronomical usage increase in recent years. In 2017 alone, the eCommerce industry reached $2.3 trillion in sales globally. In 2021, this number is expected to more than double, …

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