online marketing Online Marketing Survival Guide for Small Businesses: Part 1 emma matthews 973230 unsplash

Online Marketing Survival Guide for Small Businesses: Part 1

Online Marketing Survival Guide for Small Businesses If you have ever worked for a small business or startup, you may be familiar with the nose to the grindstone effort that goes into keeping a business afloat past the 10-year benchmark. According to the U.S. Bureau of Labour Statistics, “about half of all new establishments survive five years or more and …

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What Lean Management Does for Digital Marketing. lean management Lean Management and Digital Marketing: How They Work Together campaign creators 771711 unsplash

Lean Management and Digital Marketing: How They Work Together

Lean Management and Digital Marketing: How They Work Together It isn’t easy to see the connecting fibers between a management methodology (one that originated in the manufacturing industry, no less) and a digital marketing strategy. And yet the concepts of lean business management can be easily adapted to digital marketing to help drive better results while limiting resources needed. What …

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Market Research. A colourful bar graph with an upward trend is shown in a binder with a picture illustrating the customer's journey. 4 case examples of market research 4 Case Examples of Market Research rawpixel 790897 unsplash

4 Case Examples of Market Research

4 Case Examples of Market Research Perhaps you are opening a new business or maybe you have known the same group of customers for years. While you may think you already know the perfect marketing strategy, you could be surprized by what you find. Even larger companies have faltered by failing to conduct research to learn what their customers actually want. In …

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How to Conduct Meaningful Market Research. A confidant woman gives a presentation to the marketing team. market research The 4 Types of Market Research rawpixel 990069 unsplash

The 4 Types of Market Research

What is market research? Market research involves gathering information about your competitors, your industry, and (most importantly) your customers. This is done to help you predict the future needs and understand the size, characteristics, and composition of your audience. This information can then be used to tailor your core messaging to that subgroup of the population. Personalized content gives your customers …

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The Three I's of Social Media Management. A group of friends stand holding coffees and their phone laugh together. social media marketing The 3 “I”s of Social Media Marketing Photo by rawpixel on Unsplash

The 3 “I”s of Social Media Marketing

The 3 “I”s of Social Media Marketing Social Media Marketing (or simply SMM) is a digital marketing strategy that uses social channels — such as Facebook, LinkedIn, Twitter, and Instagram – as a marketing tool. The end-goal of SMM is to create shareable content that will be dispersed by enough followers to create a large online presence and increase brand awareness. …

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6 Essential Lessons in SEO. A trendy man holds up a magnifying glass to his face, searching. seo 6 Essential Lessons in SEO Photo by Marten Newhall on Unsplash

6 Essential Lessons in SEO

What Is SEO, and why is it important? Unless you are well versed in the lingo of web developers and content writers, you probably don’t know much about Search Engine Optimization (or SEO) beyond that it is used in online marketing. So what is SEO exactly? It is the digital marketing strategy of using technical and creative elements to improve …

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