Online Marketing and Market Research  Your Guide to Search Engine Optimization carlos muza 84523 unsplash

Your Guide to Search Engine Optimization

Your Guide to Search Engine Optimization First off, what is Search Engine Optimization? The formal definition of SEO is: “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine” (Dictionary.com). At Lean Marketing, we define SEO a bit differently. We consider …

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A picture of a laptop open to an eCommerce website. The image shows a picture of a couch available in-store. The image represents how SEO can be used to pull in more sales either online or offline. top benefits of seo for your business Top Benefits of SEO for Your Business Photo by Igor Miske on Unsplash 1

Top Benefits of SEO for Your Business

Top Benefits of SEO for Your Business When it comes to marketing to consumers online, not all marketing efforts are created equal. In this article, we will explore the benefits of SEO and why search engine optimization (SEO) can deliver the greatest return on investment of all marketing efforts – for eCommerce stores and offline stores alike! Finally, we will …

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