online marketing Online Marketing Survival Guide for Small Businesses: Part 1 emma matthews 973230 unsplash

Online Marketing Survival Guide for Small Businesses: Part 1

Online Marketing Survival Guide for Small Businesses If you have ever worked for a small business or startup, you may be familiar with the nose to the grindstone effort that goes into keeping a business afloat past the 10-year benchmark. According to the U.S. Bureau of Labour Statistics, “about half of all new establishments survive five years or more and …

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Edmonton Marketing Agency  What is Mobile Marketing Strategy? A Beginner’s Guide in Four Steps Blog Post 2 Image

What is Mobile Marketing Strategy? A Beginner’s Guide in Four Steps

What is Mobile Marketing Strategy? The average adult spends nearly 3 hours a day on their mobile device. Smartphones now dominate both the mobile phone market and the time of your average customer. Adult Canadians are spending a combined 72.5 million hours using their phones every day. Why? The answer is as simple as one word: Convenience. The smartphone is …

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Online Marketing and Market Research  Your Guide to Search Engine Optimization carlos muza 84523 unsplash

Your Guide to Search Engine Optimization

Your Guide to Search Engine Optimization First off, what is Search Engine Optimization? The formal definition of SEO is: “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine” (Dictionary.com). At Lean Marketing, we define SEO a bit differently. We consider …

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Automotive and Your Small Business why your small automotive company needs online marketing Why Your Small Automotive Company Needs Online Marketing rawpixel 741689 unsplash

Why Your Small Automotive Company Needs Online Marketing

Why Your Small Automotive Company Needs Online Marketing Whether your business deals with the distribution, repair, or refurbishment of automobiles, it does not matter — you need online marketing. The automotive industry as a whole is one of the most competitive and grueling industries in the world. In 2017, auto sales in Canada hit 1.9 Million, which was the new …

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The Three I's of Social Media Management. A group of friends stand holding coffees and their phone laugh together. social media marketing The 3 “I”s of Social Media Marketing Photo by rawpixel on Unsplash

The 3 “I”s of Social Media Marketing

The 3 “I”s of Social Media Marketing Social Media Marketing (or simply SMM) is a digital marketing strategy that uses social channels — such as Facebook, LinkedIn, Twitter, and Instagram – as a marketing tool. The end-goal of SMM is to create shareable content that will be dispersed by enough followers to create a large online presence and increase brand awareness. …

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