mobile marketing strategy What is Mobile Marketing Strategy? A Beginner’s Guide in Four Steps Blog Post 2 Image

What is Mobile Marketing Strategy? A Beginner’s Guide in Four Steps

What is Mobile Marketing Strategy? The average adult spends nearly 3 hours a day on their mobile device. Smartphones now dominate both the mobile phone market and the time of your average customer. Adult Canadians are spending a combined 72.5 million hours using their phones every day. Why? The answer is as simple as one word: Convenience.   The smartphone …

View Post
your guide to optimizing your website Your Guide to Optimizing Your Website carlos muza 84523 unsplash

Your Guide to Optimizing Your Website

Your Guide to Optimizing Your Website First off, what is Search Engine Optimization (SEO)? The formal definition of SEO is: “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine” (Dictionary.com). At Lean Marketing, we define SEO as: “a complex equation …

View Post
Automotive and Your Small Business online marketing Why Your Small Automotive Company Needs Online Marketing rawpixel 741689 unsplash

Why Your Small Automotive Company Needs Online Marketing

Whether your business deals with the distribution, repair, or refurbishment of automobiles, it does not matter — you need online marketing. The automotive industry as a whole is one of the most competitive and grueling industries in the world. In 2017, auto sales in Canada hit 1.9 Million, which was the new record for sales — making it the fourth …

View Post
The Three I's of Social Media Management. A group of friends stand holding coffees and their phone laugh together. The 3 I’s of Social Media Marketing The 3 I’s of Social Media Marketing Photo by rawpixel on Unsplash

The 3 I’s of Social Media Marketing

Social Media Marketing (or simply SMM) is a form of digital marketing that uses social channels — such as Facebook, LinkedIn, Twitter, and Instagram – as a marketing tool. The end-goal of SMM is to create shareable content that will be dispersed by enough followers to reach a large audience.   Design Social Campaigns with Your Community in Mind By designing …

View Post