Effective Digital Marketing Strategies: Our Guide
Effective Digital Marketing Strategies: Our Guide With so many digital marketing strategies to choose from, it can seem overwhelming to pick the most effective one for your business’ needs. However, there is no “one strategy fits all” as the effectiveness of each strategy may vary among different industries. To know which marketing strategy is most useful for you, you need …
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3 Changes in the Digital Marketing Landscape this Year
3 Changes in the Digital Marketing Landscape this Year Change is inevitable. This applies to many things, but it especially applies to the realm of digital marketing. It’s astounding how digital marketing trends come and go every year and how some trends suddenly grow and evolve in consonance with the changing times. As technology continues to evolve and the business …
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What is Mobile Marketing Strategy? A Beginner’s Guide in Four Steps
What is Mobile Marketing Strategy? The average adult spends nearly 3 hours a day on their mobile device. Smartphones now dominate both the mobile phone market and the time of your average customer. Adult Canadians are spending a combined 72.5 million hours using their phones every day. Why? The answer is as simple as one word: Convenience. The smartphone is …
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Your Guide to Search Engine Optimization
- Branding, Content Writing, Digital Marketing, Graphic Design, SEO, Social Media, Social Media Marketing, Website Development, Website Optimization
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Benefits of SEO, Online Marketing, Search Engine Optimization, small business
- February 13, 2019
Your Guide to Search Engine Optimization First off, what is Search Engine Optimization? The formal definition of SEO is: “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine” (Dictionary.com). At Lean Marketing, we define SEO a bit differently. We consider …
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Why Your Small Automotive Company Needs Online Marketing
Why Your Small Automotive Company Needs Online Marketing Whether your business deals with the distribution, repair, or refurbishment of automobiles, it does not matter — you need online marketing. The automotive industry as a whole is one of the most competitive and grueling industries in the world. In 2017, auto sales in Canada hit 1.9 Million, which was the new …
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The 3 “I”s of Social Media Marketing
The 3 “I”s of Social Media Marketing Social Media Marketing (or simply SMM) is a digital marketing strategy that uses social channels — such as Facebook, LinkedIn, Twitter, and Instagram – as a marketing tool. The end-goal of SMM is to create shareable content that will be dispersed by enough followers to create a large online presence and increase brand awareness. …
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