What is Mobile Marketing Strategy? A Beginner’s Guide in Four Steps
What is Mobile Marketing Strategy? The average adult spends nearly 3 hours a day on their mobile device. Smartphones now dominate both the mobile phone market and the time of your average customer. Adult Canadians are spending a combined 72.5 million hours using their phones every day. Why? The answer is as simple as one word: Convenience. The smartphone …
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Your Guide to Optimizing Your Website
- Branding, Content Writing, Digital Marketing, Graphic Design, SEO, Social Media, Social Media Marketing, Website Development, Website Optimization
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Benefits of SEO, Online Marketing, Search Engine Optimization, small business
- February 13, 2019
Your Guide to Optimizing Your Website First off, what is Search Engine Optimization (SEO)? The formal definition of SEO is: “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine” (Dictionary.com). At Lean Marketing, we define SEO as: “a complex equation …
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Why Your Small Automotive Company Needs Online Marketing
Whether your business deals with the distribution, repair, or refurbishment of automobiles, it does not matter — you need online marketing. The automotive industry as a whole is one of the most competitive and grueling industries in the world. In 2017, auto sales in Canada hit 1.9 Million, which was the new record for sales — making it the fourth …
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The 3 I’s of Social Media Marketing
Social Media Marketing (or simply SMM) is a form of digital marketing that uses social channels — such as Facebook, LinkedIn, Twitter, and Instagram – as a marketing tool. The end-goal of SMM is to create shareable content that will be dispersed by enough followers to reach a large audience. Design Social Campaigns with Your Community in Mind By designing …
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