mobile marketing strategy What is Mobile Marketing Strategy? A Beginner’s Guide in Four Steps Blog Post 2 Image

What is Mobile Marketing Strategy? A Beginner’s Guide in Four Steps

What is Mobile Marketing Strategy? The average adult spends nearly 3 hours a day on their mobile device. Smartphones now dominate both the mobile phone market and the time of your average customer. Adult Canadians are spending a combined 72.5 million hours using their phones every day. Why? The answer is as simple as one word: Convenience.   The smartphone …

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your guide to optimizing your website Your Guide to Optimizing Your Website carlos muza 84523 unsplash

Your Guide to Optimizing Your Website

Your Guide to Optimizing Your Website First off, what is Search Engine Optimization (SEO)? The formal definition of SEO is: “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine” (Dictionary.com). At Lean Marketing, we define SEO as: “a complex equation …

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Automotive and Your Small Business online marketing Why Your Small Automotive Company Needs Online Marketing rawpixel 741689 unsplash

Why Your Small Automotive Company Needs Online Marketing

Whether your business deals with the distribution, repair, or refurbishment of automobiles, it does not matter — you need online marketing. The automotive industry as a whole is one of the most competitive and grueling industries in the world. In 2017, auto sales in Canada hit 1.9 Million, which was the new record for sales — making it the fourth …

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A picture of a laptop open to an eCommerce website. The image shows a picture of a couch available in-store. The image represents how SEO can be used to pull in more sales either online or offline. Top 7 Benefits of SEO for Your Business Top 7 Benefits of SEO for Your Business Photo by Igor Miske on Unsplash 1

Top 7 Benefits of SEO for Your Business

Why Does Your Small Business Need SEO? When it comes to marketing to consumers online, not all marketing efforts are created equal. In this article, we will explore why search engine optimization (SEO) can deliver the greatest return on investment of all marketing efforts – for eCommerce stores and offline stores alike! Finally, we will get to the hard facts …

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A door to a brick-and-mortar shop with a sign that reads "open". The image represents bringing in new customers with SEO. 6 Benefits of SEO for Offline Stores 6 Benefits of SEO for Offline Stores Photo by Mike Petrucci on Unsplash

6 Benefits of SEO for Offline Stores

Why is SEO Needed for Offline Stores?  Every business depends on sales to survive.  It’s a basic principle in practice, but what’s most important is knowing what sales efforts will bring you the greatest return on investment (ROI).  In this technology-reliant world, digital marketing is fast becoming the best way to secure sales, with 88% of consumers pre-researching their purchases …

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A computer screen shows the words "DO MORE." It is a reference to how online eCommerce stores must use more SEO tactics to outrank their competitors.   Photo by Carl Heyerdahl on Unsplash

Why does your eCommerce store need SEO?  eCommerce has become a powerful means of selling products online. A key benefit is that it allows businesses to sell outside of their geographical location to individuals around the world, enabling the eCommerce companies with the strongest online presence to rake in enormous profit margins.  In 2017 alone, the eCommerce industry reached $2.3 …

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6 Essential Lessons in SEO. A trendy man holds up a magnifying glass to his face, searching. 6 Essential Lessons in SEO 6 Essential Lessons in SEO Photo by Marten Newhall on Unsplash

6 Essential Lessons in SEO

Unless you are well versed in the lingo of web developers and content writers, you probably don’t know much about SEO beyond that it is used in online marketing. So what is SEO exactly? Search Engine Optimization (or simply SEO) is the marketing discipline of using technical and creative elements to improve search rankings and to drive website traffic. At …

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