Digital Marketing, Digital Marketing Strategies, social media marketing, Edmonton, digital marketing How to Modernize Your Digital Marketing Strategy lum3n 250309 unsplash

How to Modernize Your Digital Marketing Strategy

How to Modernize Your Digital Marketing Strategy If you’re an established business, chances are that you have digital marketing strategies that are in consonance with your goals. You update these strategies every now and then because of the ever-evolving business landscape and digital marketing realm, the upgrades in technology, and unpredictable consumer behaviour. Such updates are necessary for your business …

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Digital Marketing, digital marketing strategies, social media marketing, seo strategies, Edmonton digital marketing 3 Changes in the Digital Marketing Landscape this Year diggity marketing 1591853 unsplash 3

3 Changes in the Digital Marketing Landscape this Year

3 Changes in the Digital Marketing Landscape this Year Change is inevitable. This applies to many things, but it especially applies to the realm of digital marketing. It’s astounding how digital marketing trends come and go every year and how some trends suddenly grow and evolve in consonance with the changing times. As technology continues to evolve and the business …

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Online marketing survival guide, startups and small businesses, Edmonton, Lean Marketing online marketing Online Marketing Survival Guide for Small Businesses: Part 2 joshua coleman 762951 unsplash

Online Marketing Survival Guide for Small Businesses: Part 2

Online Marketing Survival Guide for Small Businesses: Part 2 According to a report by the Government of Canada, just over 50% of businesses survive five years or more.  How can you make it to your 5th year in business and beyond? When it comes to the longevity of your small business, implementing online marketing strategies is vital. In this age …

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Edmonton Marketing Agency mobile marketing strategy What is Mobile Marketing Strategy? A Beginner’s Guide in Four Steps Blog Post 2 Image

What is Mobile Marketing Strategy? A Beginner’s Guide in Four Steps

What is Mobile Marketing Strategy? The average adult spends nearly 3 hours a day on their mobile device. Smartphones now dominate both the mobile phone market and the time of your average customer. Adult Canadians are spending a combined 72.5 million hours using their phones every day. Why? The answer is as simple as one word: Convenience. The smartphone is …

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Online Marketing and Market Research search engine optimization Your Guide to Search Engine Optimization carlos muza 84523 unsplash

Your Guide to Search Engine Optimization

Your Guide to Search Engine Optimization First off, what is Search Engine Optimization? The formal definition of SEO is: “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine” (Dictionary.com). At Lean Marketing, we define SEO a bit differently. We consider …

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Automotive and Your Small Business why your small automotive company needs online marketing Why Your Small Automotive Company Needs Online Marketing rawpixel 741689 unsplash

Why Your Small Automotive Company Needs Online Marketing

Why Your Small Automotive Company Needs Online Marketing Whether your business deals with the distribution, repair, or refurbishment of automobiles, it does not matter — you need online marketing. The automotive industry as a whole is one of the most competitive and grueling industries in the world. In 2017, auto sales in Canada hit 1.9 Million, which was the new …

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A picture of a laptop open to an eCommerce website. The image shows a picture of a couch available in-store. The image represents how SEO can be used to pull in more sales either online or offline. top benefits of seo for your business Top Benefits of SEO for Your Business Photo by Igor Miske on Unsplash 1

Top Benefits of SEO for Your Business

Top Benefits of SEO for Your Business When it comes to marketing to consumers online, not all marketing efforts are created equal. In this article, we will explore the benefits of SEO and why search engine optimization (SEO) can deliver the greatest return on investment of all marketing efforts – for eCommerce stores and offline stores alike! Finally, we will …

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A door to a brick-and-mortar shop with a sign that reads "open". The image represents bringing in new customers with SEO. seo Top Benefits of SEO for Offline Stores Photo by Mike Petrucci on Unsplash

Top Benefits of SEO for Offline Stores

Top Benefits of SEO for Offline Stores Every business depends on sales to survive. It’s a basic principle in practice, but what’s most important is knowing what sales efforts will bring you the greatest return on investment (ROI). In this technology-reliant world, digital marketing is fast becoming the best way to secure sales, with 88% of consumers pre-researching their purchases online before …

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"DO MORE." It is a reference to how online eCommerce stores must use more SEO tactics to outrank their competitors. why does your ecommerce store need seo Why does your eCommerce store need SEO?  Photo by Carl Heyerdahl on Unsplash

Why does your eCommerce store need SEO? 

Why does your eCommerce store need SEO? eCommerce has become a powerful means of selling products online. It allows any business to sell products to people around the world, and it has seen an astronomical usage increase in recent years. In 2017 alone, the eCommerce industry reached $2.3 trillion in sales globally. In 2021, this number is expected to more than double, …

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6 Essential Lessons in SEO. A trendy man holds up a magnifying glass to his face, searching. seo 6 Essential Lessons in SEO Photo by Marten Newhall on Unsplash

6 Essential Lessons in SEO

What Is SEO, and why is it important? Unless you are well versed in the lingo of web developers and content writers, you probably don’t know much about Search Engine Optimization (or SEO) beyond that it is used in online marketing. So what is SEO exactly? It is the digital marketing strategy of using technical and creative elements to improve …

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