restaurant marketing, marketing, marketing plan, strategy, edmonton restaurant marketing Our Tips for a Successful Restaurant Marketing Strategy chris liverani 1059478 unsplash

Our Tips for a Successful Restaurant Marketing Strategy

Our Tips for a Successful Restaurant Marketing Strategy

Restaurant marketing takes more than just having great food pictures. There are several things that you need to consider when drawing up your marketing plan. To help you create a great strategy – to promote your restaurant, attract customers, and increase your revenue – here are some tips for you to follow:

 1. Humanize Your Restaurant

Most restaurants start out their business out of their love for food. However, it takes a lot more than just your passion to run a successful restaurant. Every person who works in your restaurant all has a role in shaping your restaurant’s identity. By taking this aspect into account when creating a marketing plan, people will be able to see beyond good food photos and recognize the passionate people who make your restaurant special.

 2. Show Who Your Restaurant Is

Show your customers the people behind your brand to gain loyalty. Customers want to know who you are, and they want to be able to connect with you. If you want a relationship with them as well as their loyalty, then you need to make it clear who you are working with, such as local farmers who supply raw ingredients to your restaurant.

restaurant marketing, marketing, marketing plan, strategy, edmonton restaurant marketing Our Tips for a Successful Restaurant Marketing Strategy pablo merchan montes 772142 unsplash

3. Partner with Influencers

Influencer marketing has become a very prominent part of today’s marketing. This goes beyond the fashion or beauty industry as it can be incorporated into restaurant marketing as well. Hashtags, geotags, and captions used by influencers for a restaurant can do wonders for the business. How this works is simple: social media users will see their favourite people or even celebrities eat at your restaurant, urging them to check out your restaurant’s page. Keep in mind that developing a relationship with influencers can be tricky. It takes some time and effort to find the right influencer to promote your restaurant and to get them to partner up with you. Therefore, it is important that you do your research carefully before attempting this type of marketing.

 

4. Engage with Users Online

Treat your comment section as a platform where you can communicate with your customers directly. By replying to users’ comments, you are already establishing a good relationship. Make sure that you stay true to your restaurant’s brand voice when responding to comments. They will also feel as if they know your restaurant even if they have never even tasted your food. Community engagement is key to gaining new customers and turn them into regulars.

5. Read Real-Time Feedback

Community engagement also provides you with the opportunity to hear some feedback from your customers. Expect to see some harsh criticism among the comments and pay attention to them. If most of them are saying the same thing about a specific thing – perhaps about the long waiting time or about one particular menu – then you should really start addressing the issue and making some improvements.

 

Takeaway

In conclusion, you need a solid marketing plan to help turn your online followers into real-life customers. There are already countless great food photos on social media, which is why you need to do something to stand out and prompt your followers to visit your restaurant in real life.

Want to launch a successful restaurant marketing strategy? Contact Lean Marketing today.  Based out of Edmonton, Alberta we are a specialized team of marketing experts ready to take your online presence to the next level.

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