Email marketing, ROI, email marketing campaigns, YEG, Edmonton email campaign What to do if Your Email Campaigns Aren’t Working: Our Guide explorenation 1040417 unsplash

What to do if Your Email Campaigns Aren’t Working: Our Guide

Email Campaigns: A Guide on What to do if It Isn’t Working According to various studies, every dollar invested in email marketing can generate a return of investment of at least $44. That’s a whopping 4400% of ROI! It’s no surprise that many marketers consider email marketing to be the king of all digital marketing techniques, despite the fact that …

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restaurant marketing, marketing, marketing plan, strategy, edmonton restaurant marketing Our Tips for a Successful Restaurant Marketing Strategy chris liverani 1059478 unsplash

Our Tips for a Successful Restaurant Marketing Strategy

Our Tips for a Successful Restaurant Marketing Strategy Restaurant marketing takes more than just having great food pictures. There are several things that you need to consider when drawing up your marketing plan. To help you create a great strategy – to promote your restaurant, attract customers, and increase your revenue – here are some tips for you to follow: …

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online marketing Online Marketing Survival Guide for Small Businesses: Part 1 emma matthews 973230 unsplash

Online Marketing Survival Guide for Small Businesses: Part 1

Online Marketing Survival Guide for Small Businesses If you have ever worked for a small business or startup, you may be familiar with the nose to the grindstone effort that goes into keeping a business afloat past the 10-year benchmark. According to the U.S. Bureau of Labour Statistics, “about half of all new establishments survive five years or more and …

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Market Research. A colourful bar graph with an upward trend is shown in a binder with a picture illustrating the customer's journey. 4 case examples of market research 4 Case Examples of Market Research rawpixel 790897 unsplash

4 Case Examples of Market Research

4 Case Examples of Market Research Perhaps you are opening a new business or maybe you have known the same group of customers for years. While you may think you already know the perfect marketing strategy, you could be surprized by what you find. Even larger companies have faltered by failing to conduct research to learn what their customers actually want. In …

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How to Conduct Meaningful Market Research. A confidant woman gives a presentation to the marketing team. market research The 4 Types of Market Research rawpixel 990069 unsplash

The 4 Types of Market Research

What is market research? Market research involves gathering information about your competitors, your industry, and (most importantly) your customers. This is done to help you predict the future needs and understand the size, characteristics, and composition of your audience. This information can then be used to tailor your core messaging to that subgroup of the population. Personalized content gives your customers …

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