What is Mobile Marketing Strategy? A Beginner’s Guide in Four Steps
What is Mobile Marketing Strategy? The average adult spends nearly 3 hours a day on their mobile device. Smartphones now dominate both the mobile phone market and the time of your average customer. Adult Canadians are spending a combined 72.5 million hours using their phones every day. Why? The answer is as simple as one word: Convenience. The smartphone …
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Your Guide to Optimizing Your Website
- Branding, Content Writing, Digital Marketing, Graphic Design, SEO, Social Media, Social Media Marketing, Website Development, Website Optimization
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Benefits of SEO, Online Marketing, Search Engine Optimization, small business
- February 13, 2019
Your Guide to Optimizing Your Website First off, what is Search Engine Optimization (SEO)? The formal definition of SEO is: “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine” (Dictionary.com). At Lean Marketing, we define SEO as: “a complex equation …
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What Lean Management Does for Digital Marketing
What Lean Management Does for Digital Marketing It isn’t easy to see the connecting fibres between a management methodology (one that originated in the manufacturing industry, no less) and a digital marketing strategy. And yet the concepts of lean business management can be easily adapted to digital marketing to help drive better results while limiting resources needed. What is lean …
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Why Your Small Automotive Company Needs Online Marketing
Whether your business deals with the distribution, repair, or refurbishment of automobiles, it does not matter — you need online marketing. The automotive industry as a whole is one of the most competitive and grueling industries in the world. In 2017, auto sales in Canada hit 1.9 Million, which was the new record for sales — making it the fourth …
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4 Case Examples of Market Research
Perhaps you are opening a new business or maybe you have known the same group of customers for years. While you may think you already know the perfect marketing strategy, you could be surprized by what you find. Even larger companies have faltered by failing to conduct research to learn what their customers actually want. In this article, we will …
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The 4 Types of Market Research
What is market research? Market research involves gathering information about your competitors, your industry, and (most importantly) your customers so you can predict their future needs and understand the size, characteristics, and composition of your audience. This information can then be used to tailor your core messaging to that subgroup of the population. Personalized content drives more sales because …
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The 3 I’s of Social Media Marketing
Social Media Marketing (or simply SMM) is a form of digital marketing that uses social channels — such as Facebook, LinkedIn, Twitter, and Instagram – as a marketing tool. The end-goal of SMM is to create shareable content that will be dispersed by enough followers to reach a large audience. Design Social Campaigns with Your Community in Mind By designing …
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6 Essential Lessons in SEO
Unless you are well versed in the lingo of web developers and content writers, you probably don’t know much about SEO beyond that it is used in online marketing. So what is SEO exactly? Search Engine Optimization (or simply SEO) is the marketing discipline of using technical and creative elements to improve search rankings and to drive website traffic. At …
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What is Lean Marketing?
In business, lean management is the process of streamlining business operations by cutting any internal operations that fail to provide value to customers. Lean business management involves reducing operating costs while boosting the quality of products or services provided, helping your bottom-line. How can the concept of lean be applied to the marketing world? We at Lean Marketing believe that you …
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