Digital Marketing, Digital Marketing Strategies, Marketing, Social Media, Edmonton digital marketing strategies Effective Digital Marketing Strategies: Our Guide campaign creators s2ZliJLKS7c unsplash

Effective Digital Marketing Strategies: Our Guide

Effective Digital Marketing Strategies: Our Guide With so many digital marketing strategies to choose from, it can seem overwhelming to pick the most effective one for your business’ needs. However, there is no “one strategy fits all” as the effectiveness of each strategy may vary among different industries. To know which marketing strategy is most useful for you, you need …

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Digital Marketing, Digital Marketing Strategies, social media marketing, Edmonton, digital marketing How to Modernize Your Digital Marketing Strategy lum3n 250309 unsplash

How to Modernize Your Digital Marketing Strategy

How to Modernize Your Digital Marketing Strategy If you’re an established business, chances are that you have digital marketing strategies that are in consonance with your goals. You update these strategies every now and then because of the ever-evolving business landscape and digital marketing realm, the upgrades in technology, and unpredictable consumer behaviour. Such updates are necessary for your business …

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Digital Marketing, digital marketing strategies, social media marketing, seo strategies, Edmonton digital marketing 3 Changes in the Digital Marketing Landscape this Year diggity marketing 1591853 unsplash 3

3 Changes in the Digital Marketing Landscape this Year

3 Changes in the Digital Marketing Landscape this Year Change is inevitable. This applies to many things, but it especially applies to the realm of digital marketing. It’s astounding how digital marketing trends come and go every year and how some trends suddenly grow and evolve in consonance with the changing times. As technology continues to evolve and the business …

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Email marketing, ROI, email marketing campaigns, YEG, Edmonton email campaign What to do if Your Email Campaigns Aren’t Working: Our Guide explorenation 1040417 unsplash

What to do if Your Email Campaigns Aren’t Working: Our Guide

Email Campaigns: A Guide on What to do if It Isn’t Working According to various studies, every dollar invested in email marketing can generate a return of investment of at least $44. That’s a whopping 4400% of ROI! It’s no surprise that many marketers consider email marketing to be the king of all digital marketing techniques, despite the fact that …

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Online marketing survival guide, startups and small businesses, Edmonton, Lean Marketing online marketing Online Marketing Survival Guide for Small Businesses: Part 2 joshua coleman 762951 unsplash

Online Marketing Survival Guide for Small Businesses: Part 2

Online Marketing Survival Guide for Small Businesses: Part 2 According to a report by the Government of Canada, just over 50% of businesses survive five years or more.  How can you make it to your 5th year in business and beyond? When it comes to the longevity of your small business, implementing online marketing strategies is vital. In this age …

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online marketing Online Marketing Survival Guide for Small Businesses: Part 1 emma matthews 973230 unsplash

Online Marketing Survival Guide for Small Businesses: Part 1

Online Marketing Survival Guide for Small Businesses If you have ever worked for a small business or startup, you may be familiar with the nose to the grindstone effort that goes into keeping a business afloat past the 10-year benchmark. According to the U.S. Bureau of Labour Statistics, “about half of all new establishments survive five years or more and …

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What is Mobile Marketing Strategy? A Beginner’s Guide in Four Steps

What is Mobile Marketing Strategy? The average adult spends nearly 3 hours a day on their mobile device. Smartphones now dominate both the mobile phone market and the time of your average customer. Adult Canadians are spending a combined 72.5 million hours using their phones every day. Why? The answer is as simple as one word: Convenience. The smartphone is …

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Online Marketing and Market Research search engine optimization Your Guide to Search Engine Optimization carlos muza 84523 unsplash

Your Guide to Search Engine Optimization

Your Guide to Search Engine Optimization First off, what is Search Engine Optimization? The formal definition of SEO is: “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine” (Dictionary.com). At Lean Marketing, we define SEO a bit differently. We consider …

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What Lean Management Does for Digital Marketing. lean management Lean Management and Digital Marketing: How They Work Together campaign creators 771711 unsplash

Lean Management and Digital Marketing: How They Work Together

Lean Management and Digital Marketing: How They Work Together It isn’t easy to see the connecting fibers between a management methodology (one that originated in the manufacturing industry, no less) and a digital marketing strategy. And yet the concepts of lean business management can be easily adapted to digital marketing to help drive better results while limiting resources needed. What …

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