Online Marketing Survival Guide for Small Businesses: Part 1
- Branding, Content Writing, Digital Marketing, Market Research, Social Media, Website Development
-
Digital Marketing, Market Research, small business, Social Media Marketing, website launch party
- April 18, 2019
Online Marketing Survival Guide for Small Businesses If you have ever worked for a small business or startup, you may be familiar with the nose to the grindstone effort that goes into keeping a business afloat past the 10-year benchmark. According to the U.S. Bureau of Labour Statistics, “about half of all new establishments survive five years or more and …
View Post
What is Mobile Marketing Strategy? A Beginner’s Guide in Four Steps
What is Mobile Marketing Strategy? The average adult spends nearly 3 hours a day on their mobile device. Smartphones now dominate both the mobile phone market and the time of your average customer. Adult Canadians are spending a combined 72.5 million hours using their phones every day. Why? The answer is as simple as one word: Convenience. The smartphone is …
View Post
Your Guide to Search Engine Optimization
- Branding, Content Writing, Digital Marketing, Graphic Design, SEO, Social Media, Social Media Marketing, Website Development, Website Optimization
-
Benefits of SEO, Online Marketing, Search Engine Optimization, small business
- February 13, 2019
Your Guide to Search Engine Optimization First off, what is Search Engine Optimization? The formal definition of SEO is: “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine” (Dictionary.com). At Lean Marketing, we define SEO a bit differently. We consider …
View Post
Lean Management and Digital Marketing: How They Work Together
Lean Management and Digital Marketing: How They Work Together It isn’t easy to see the connecting fibers between a management methodology (one that originated in the manufacturing industry, no less) and a digital marketing strategy. And yet the concepts of lean business management can be easily adapted to digital marketing to help drive better results while limiting resources needed. What …
View Post
Why Your Small Automotive Company Needs Online Marketing
Why Your Small Automotive Company Needs Online Marketing Whether your business deals with the distribution, repair, or refurbishment of automobiles, it does not matter — you need online marketing. The automotive industry as a whole is one of the most competitive and grueling industries in the world. In 2017, auto sales in Canada hit 1.9 Million, which was the new …
View Post
4 Case Examples of Market Research
4 Case Examples of Market Research Perhaps you are opening a new business or maybe you have known the same group of customers for years. While you may think you already know the perfect marketing strategy, you could be surprized by what you find. Even larger companies have faltered by failing to conduct research to learn what their customers actually want. In …
View Post
The 4 Types of Market Research
What is market research? Market research involves gathering information about your competitors, your industry, and (most importantly) your customers. This is done to help you predict the future needs and understand the size, characteristics, and composition of your audience. This information can then be used to tailor your core messaging to that subgroup of the population. Personalized content gives your customers …
View Post
The 3 “I”s of Social Media Marketing
The 3 “I”s of Social Media Marketing Social Media Marketing (or simply SMM) is a digital marketing strategy that uses social channels — such as Facebook, LinkedIn, Twitter, and Instagram – as a marketing tool. The end-goal of SMM is to create shareable content that will be dispersed by enough followers to create a large online presence and increase brand awareness. …
View Post
6 Essential Lessons in SEO
What Is SEO, and why is it important? Unless you are well versed in the lingo of web developers and content writers, you probably don’t know much about Search Engine Optimization (or SEO) beyond that it is used in online marketing. So what is SEO exactly? It is the digital marketing strategy of using technical and creative elements to improve …
View Post
What is Lean Marketing?
What is Lean Marketing? In business, lean management is a technique that gradually streamlines operations by cutting any internal processes that don’t provide value to customers. Lean business management involves reducing operating costs while boosting the quality of products or services provided, helping your bottom-line. How can the concept of lean be applied to the marketing world? We at Lean Marketing …
View Post