mobile marketing strategy What is Mobile Marketing Strategy? A Beginner’s Guide in Four Steps Blog Post 2 Image

What is Mobile Marketing Strategy? A Beginner’s Guide in Four Steps

What is Mobile Marketing Strategy? The average adult spends nearly 3 hours a day on their mobile device. Smartphones now dominate both the mobile phone market and the time of your average customer. Adult Canadians are spending a combined 72.5 million hours using their phones every day. Why? The answer is as simple as one word: Convenience.   The smartphone …

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your guide to optimizing your website Your Guide to Optimizing Your Website carlos muza 84523 unsplash

Your Guide to Optimizing Your Website

Your Guide to Optimizing Your Website First off, what is Search Engine Optimization (SEO)? The formal definition of SEO is: “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine” (Dictionary.com). At Lean Marketing, we define SEO as: “a complex equation …

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What Lean Management Does for Digital Marketing. lean management What Lean Management Does for Digital Marketing campaign creators 771711 unsplash

What Lean Management Does for Digital Marketing

What Lean Management Does for Digital Marketing It isn’t easy to see the connecting fibres between a management methodology (one that originated in the manufacturing industry, no less) and a digital marketing strategy. And yet the concepts of lean business management can be easily adapted to digital marketing to help drive better results while limiting resources needed. What is lean …

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Automotive and Your Small Business online marketing Why Your Small Automotive Company Needs Online Marketing rawpixel 741689 unsplash

Why Your Small Automotive Company Needs Online Marketing

Whether your business deals with the distribution, repair, or refurbishment of automobiles, it does not matter — you need online marketing. The automotive industry as a whole is one of the most competitive and grueling industries in the world. In 2017, auto sales in Canada hit 1.9 Million, which was the new record for sales — making it the fourth …

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Market Research. A colourful bar graph with an upward trend is shown in a binder with a picture illustrating the customer's journey. 4 Case Examples of Market Research 4 Case Examples of Market Research rawpixel 790897 unsplash

4 Case Examples of Market Research

Perhaps you are opening a new business or maybe you have known the same group of customers for years.  While you may think you already know the perfect marketing strategy, you could be surprized by what you find.  Even larger companies have faltered by failing to conduct research to learn what their customers actually want. In this article, we will …

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How to Conduct Meaningful Market Research. A confidant woman gives a presentation to the marketing team. The 4 Types of Market Research The 4 Types of Market Research rawpixel 990069 unsplash

The 4 Types of Market Research

What is market research? Market research involves gathering information about your competitors, your industry, and (most importantly) your customers so you can predict their future needs and understand the size, characteristics, and composition of your audience.  This information can then be used to tailor your core messaging to that subgroup of the population.   Personalized content drives more sales because …

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The Three I's of Social Media Management. A group of friends stand holding coffees and their phone laugh together. The 3 I’s of Social Media Marketing The 3 I’s of Social Media Marketing Photo by rawpixel on Unsplash

The 3 I’s of Social Media Marketing

Social Media Marketing (or simply SMM) is a form of digital marketing that uses social channels — such as Facebook, LinkedIn, Twitter, and Instagram – as a marketing tool. The end-goal of SMM is to create shareable content that will be dispersed by enough followers to reach a large audience.   Design Social Campaigns with Your Community in Mind By designing …

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6 Essential Lessons in SEO. A trendy man holds up a magnifying glass to his face, searching. 6 Essential Lessons in SEO 6 Essential Lessons in SEO Photo by Marten Newhall on Unsplash

6 Essential Lessons in SEO

Unless you are well versed in the lingo of web developers and content writers, you probably don’t know much about SEO beyond that it is used in online marketing. So what is SEO exactly? Search Engine Optimization (or simply SEO) is the marketing discipline of using technical and creative elements to improve search rankings and to drive website traffic. At …

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The Lean Marketing process of P-D-C-A is illustrated. Plan. Do. Check. Act. What is Lean Marketing? What is Lean Marketing? Lean Process NO LOGO 01

What is Lean Marketing?

In business, lean management is the process of streamlining business operations by cutting any internal operations that fail to provide value to customers.  Lean business management involves reducing operating costs while boosting the quality of products or services provided, helping your bottom-line. How can the concept of lean be applied to the marketing world? We at Lean Marketing believe that you …

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