Lean Marketing your guide to search engine optimization Your Guide to Search Engine Optimization carlos muza 84523 unsplash

Your Guide to Search Engine Optimization

Your Guide to Search Engine Optimization First off, what is Search Engine Optimization? The formal definition of SEO is: “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine” (Dictionary.com). At Lean Marketing, we define SEO a bit differently. We consider …

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6 Essential Lessons in SEO. A trendy man holds up a magnifying glass to his face, searching. seo 6 Essential Lessons in SEO Photo by Marten Newhall on Unsplash

6 Essential Lessons in SEO

What Is SEO, and why is it important? Unless you are well versed in the lingo of web developers and content writers, you probably don’t know much about Search Engine Optimization (or SEO) beyond that it is used in online marketing. So what is SEO exactly? It is the digital marketing strategy of using technical and creative elements to improve …

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