Market Research. A colourful bar graph with an upward trend is shown in a binder with a picture illustrating the customer's journey.

4 Case Examples of Market Research

Perhaps you are opening a new business or maybe you have known the same group of customers for years.  While you may think you already know the perfect marketing strategy, you could be surprized by what you find.  Even larger companies have faltered by failing to conduct research to learn what their customers actually want. In this article, we will …

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How to Conduct Meaningful Market Research. A confidant woman gives a presentation to the marketing team.

The 4 Types of Market Research

What is market research? Market research involves gathering information about your competitors, your industry, and (most importantly) your customers so you can predict their future needs and understand the size, characteristics, and composition of your audience.  This information can then be used to tailor your core messaging to that subgroup of the population.   Personalized content drives more sales because …

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