Automotive and Your Small Business

Why Your Small Automotive Company Needs Online Marketing

  Whether your business deals with the distribution, repair, or refurbishment of automobiles, it does not matter — you need online marketing. The automotive industry as a whole is one of the most competitive and grueling industries in the world. In 2017, auto sales in Canada hit 1.9 Million, which was the new record for sales — making it the …

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Market Research. A colourful bar graph with an upward trend is shown in a binder with a picture illustrating the customer's journey.

4 Case Examples of Market Research

Perhaps you are opening a new business or maybe you have known the same group of customers for years.  While you may think you already know the perfect marketing strategy, you could be surprized by what you find.  Even larger companies have faltered by failing to conduct research to learn what their customers actually want. In this article, we will …

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How to Conduct Meaningful Market Research. A confidant woman gives a presentation to the marketing team.

The 4 Types of Market Research

What is market research? Market research involves gathering information about your competitors, your industry, and (most importantly) your customers so you can predict their future needs and understand the size, characteristics, and composition of your audience.  This information can then be used to tailor your core messaging to that subgroup of the population.   Personalized content drives more sales because …

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The Three I's of Social Media Management. A group of friends stand holding coffees and their phone laugh together.

The 3 I’s of Social Media Marketing

Social Media Marketing (or simply SMM) is a form of digital marketing that uses social channels — such as Facebook, LinkedIn, Twitter, and Instagram – as a marketing tool. The end-goal of SMM is to create shareable content that will be dispersed by enough followers to reach a large audience.   Design Social Campaigns with Your Community in Mind By designing …

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6 Essential Lessons in SEO. A trendy man holds up a magnifying glass to his face, searching.

6 Essential Lessons in SEO

Unless you are well versed in the lingo of web developers and content writers, you probably don’t know much about SEO beyond that it is used in online marketing. So what is SEO exactly? Search Engine Optimization (or simply SEO) is the marketing discipline of using technical and creative elements to improve search rankings and to drive website traffic. At …

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The Lean Marketing process of P-D-C-A is illustrated. Plan. Do. Check. Act.

What is Lean Marketing?

In business, lean management is the process of streamlining business operations by cutting any internal operations that fail to provide value to customers.  Lean business management involves reducing operating costs while boosting the quality of products or services provided, helping your bottom-line. How can the concept of lean be applied to the marketing world? We at Lean Marketing believe that you …

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