A picture of a laptop open to an eCommerce website. The image shows a picture of a couch available in-store. The image represents how SEO can be used to pull in more sales either online or offline.

Top 7 Benefits of SEO for Your Business

Why Does Your Small Business Need SEO? When it comes to marketing to consumers online, not all marketing efforts are created equal. In this article, we will explore why search engine optimization (SEO) can deliver the greatest return on investment of all marketing efforts – for eCommerce stores and offline stores alike! Finally, we will get to the hard facts …

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A door to a brick-and-mortar shop with a sign that reads "open". The image represents bringing in new customers with SEO.

6 Benefits of SEO for Offline Stores

Why is SEO Needed for Offline Stores?  Every business depends on sales to survive.  It’s a basic principle in practice, but what’s most important is knowing what sales efforts will bring you the greatest return on investment (ROI).  In this technology-reliant world, digital marketing is fast becoming the best way to secure sales, with 88% of consumers pre-researching their purchases …

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A computer screen shows the words "DO MORE." It is a reference to how online eCommerce stores must use more SEO tactics to outrank their competitors.

6 Benefits of SEO for eCommerce Sites

Why does your eCommerce store need SEO?  eCommerce has become a powerful means of selling products online. A key benefit is that it allows businesses to sell outside of their geographical location to individuals around the world, enabling the eCommerce companies with the strongest online presence to rake in enormous profit margins.  In 2017 alone, the eCommerce industry reached $2.3 …

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Market Research. A colourful bar graph with an upward trend is shown in a binder with a picture illustrating the customer's journey.

4 Case Examples of Market Research

Perhaps you are opening a new business or maybe you have known the same group of customers for years.  While you may think you already know the perfect marketing strategy, you could be surprized by what you find.  Even larger companies have faltered by failing to conduct research to learn what their customers actually want. In this article, we will …

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How to Conduct Meaningful Market Research. A confidant woman gives a presentation to the marketing team.

The 4 Types of Market Research

What is market research? Market research involves gathering information about your competitors, your industry, and (most importantly) your customers so you can predict their future needs and understand the size, characteristics, and composition of your audience.  This information can then be used to tailor your core messaging to that subgroup of the population.   Personalized content drives more sales because …

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The Three I's of Social Media Management. A group of friends stand holding coffees and their phone laugh together.

The 3 I’s of Social Media Marketing

Social Media Marketing (or simply SMM) is a form of digital marketing that uses social channels — such as Facebook, LinkedIn, Twitter, and Instagram – as a marketing tool. The end-goal of SMM is to create shareable content that will be dispersed by enough followers to reach a large audience.   Design Social Campaigns with Your Community in Mind By designing …

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6 Essential Lessons in SEO. A trendy man holds up a magnifying glass to his face, searching.

6 Essential Lessons in SEO

Unless you are well versed in the lingo of web developers and content writers, you probably don’t know much about SEO beyond that it is used in online marketing. So what is SEO exactly? Search Engine Optimization (or simply SEO) is the marketing discipline of using technical and creative elements to improve search rankings and to drive website traffic. At …

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