Online marketing survival guide, startups and small businesses, Edmonton, Lean Marketing online marketing Online Marketing Survival Guide for Small Businesses: Part 2 joshua coleman 762951 unsplash

Online Marketing Survival Guide for Small Businesses: Part 2

Online Marketing Survival Guide for Small Businesses: Part 2 According to a report by the Government of Canada, just over 50% of businesses survive five years or more.  How can you make it to your 5th year in business and beyond? When it comes to the longevity of your small business, implementing online marketing strategies is vital. In this age …

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online marketing Online Marketing Survival Guide for Small Businesses: Part 1 emma matthews 973230 unsplash

Online Marketing Survival Guide for Small Businesses: Part 1

Online Marketing Survival Guide for Small Businesses If you have ever worked for a small business or startup, you may be familiar with the nose to the grindstone effort that goes into keeping a business afloat past the 10-year benchmark. According to the U.S. Bureau of Labour Statistics, “about half of all new establishments survive five years or more and …

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Start your website launch party off with a bang! launch A Killer Website Launch Party: Pro Tips Photo by Raul Varzar on Unsplash

A Killer Website Launch Party: Pro Tips

A Killer Website Launch Party: Pro Tips Is your business about to launch a new website? Have you ever organized a website launch party? Here is a checklist on how to get the most traffic you can, from day one of your website launch. If you are launching a new website for your business, you may be hoping that modern and …

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A picture of a laptop open to an eCommerce website. The image shows a picture of a couch available in-store. The image represents how SEO can be used to pull in more sales either online or offline. top benefits of seo for your business Top Benefits of SEO for Your Business Photo by Igor Miske on Unsplash 1

Top Benefits of SEO for Your Business

Top Benefits of SEO for Your Business When it comes to marketing to consumers online, not all marketing efforts are created equal. In this article, we will explore the benefits of SEO and why search engine optimization (SEO) can deliver the greatest return on investment of all marketing efforts – for eCommerce stores and offline stores alike! Finally, we will …

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A door to a brick-and-mortar shop with a sign that reads "open". The image represents bringing in new customers with SEO. seo Top Benefits of SEO for Offline Stores Photo by Mike Petrucci on Unsplash

Top Benefits of SEO for Offline Stores

Top Benefits of SEO for Offline Stores Every business depends on sales to survive. It’s a basic principle in practice, but what’s most important is knowing what sales efforts will bring you the greatest return on investment (ROI). In this technology-reliant world, digital marketing is fast becoming the best way to secure sales, with 88% of consumers pre-researching their purchases online before …

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"DO MORE." It is a reference to how online eCommerce stores must use more SEO tactics to outrank their competitors. why does your ecommerce store need seo Why does your eCommerce store need SEO?  Photo by Carl Heyerdahl on Unsplash

Why does your eCommerce store need SEO? 

Why does your eCommerce store need SEO? eCommerce has become a powerful means of selling products online. It allows any business to sell products to people around the world, and it has seen an astronomical usage increase in recent years. In 2017 alone, the eCommerce industry reached $2.3 trillion in sales globally. In 2021, this number is expected to more than double, …

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Market Research. A colourful bar graph with an upward trend is shown in a binder with a picture illustrating the customer's journey. 4 case examples of market research 4 Case Examples of Market Research rawpixel 790897 unsplash

4 Case Examples of Market Research

4 Case Examples of Market Research Perhaps you are opening a new business or maybe you have known the same group of customers for years. While you may think you already know the perfect marketing strategy, you could be surprized by what you find. Even larger companies have faltered by failing to conduct research to learn what their customers actually want. In …

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How to Conduct Meaningful Market Research. A confidant woman gives a presentation to the marketing team. market research The 4 Types of Market Research rawpixel 990069 unsplash

The 4 Types of Market Research

What is market research? Market research involves gathering information about your competitors, your industry, and (most importantly) your customers. This is done to help you predict the future needs and understand the size, characteristics, and composition of your audience. This information can then be used to tailor your core messaging to that subgroup of the population. Personalized content gives your customers …

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The Three I's of Social Media Management. A group of friends stand holding coffees and their phone laugh together. social media marketing The 3 “I”s of Social Media Marketing Photo by rawpixel on Unsplash

The 3 “I”s of Social Media Marketing

The 3 “I”s of Social Media Marketing Social Media Marketing (or simply SMM) is a digital marketing strategy that uses social channels — such as Facebook, LinkedIn, Twitter, and Instagram – as a marketing tool. The end-goal of SMM is to create shareable content that will be dispersed by enough followers to create a large online presence and increase brand awareness. …

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